Hi
My name is Liron, and I’m the founder of FOOD FORMA. I was born and raised in a traditional Yemeni family, where food and hospitality were central. I’ve always been passionate about HOW we eat, believing that food is the most important material on earth.
As a designer, my objective is to deepen our connection with food. My studio is dedicated to elevating the way we experience food by creating meaningful cultural interactions.
LINE OF EXPERTISE
Food Experience
Design
Creating immersive, multi-sensory culinary experiences that transform how food is perceived, utilized, and enjoyed in products and exhibitions.
Product Development&
Creative Direction
Leading design projects from concept to execution, ensuring high standards, impactful results, and successful product development.
Food Brand
Strategy
Crafting and refining brand identities for food businesses, ensuring alignment with core values and resonance with the target audience.
Food Trends and
Innovation Talks
Sharing insights and expertise on emerging food trends, design and innovations.
Education and Professional Background
With over a decade of extensive experience in food design innovation, I have worked with start-ups and food companies, adapting to their unique needs across a variety of projects.
I also spent more than 8 years teaching at HIT design academy, sharing my expertise with the next generation of designers. I hold a Master’s degree in Industrial Design from Bezalel Academy and a B.Des. from HIT, both earned with honors.
I am dedicated to creating culinary experiences that integrate cutting-edge design, high aesthetic standards, technology, and a multisensory approach.
