AROUND THE CAMPFIRE 2.0
THE WORK | Event Concept creation, Edible installation design, Culinary & Graphic art direction.
The campfire has long been a symbol of community and connection, historically gathering people around the flame to share in the experience of roasting animal proteins.
The installation reimagines that communal ritual with a plant-based twist, focusing on the roasting and enjoyment of chickpea protein. Visitors were invited to engage directly in the roasting process, cooking marshmallows made from chickpea protein over the open flame.
This hands-on experience highlights modern consumption trends and showcases innovative ways to savor plant-based proteins, encouraging a deeper connection to food and the shared joy of communal dining.
CAMPFIRE
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HEARTH
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GATHERING
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PLANT-BASED
Pastry Chef: Anna Shapiro
Graphics: Dafna Noam Gofer
